It is always sad to see a small start up go south. When it comes to media, it is entirely predictable, but still saddening. Why?
Many of us are conditioned to accept mainstream media, yet it is very much a love-hate relationship. We know that with media outlets such as this, that we will get well researched, current news items. However, we are also aware that these outlets can be beholden to motivating commercial interests..whose agendas don't always align with truth.
So it is that, when a new media company is formed, that we are quick to hope that this will now present contemporary news without serving any particular commercial agenda. One of our sponsors, UK estate agent directory Realtor, is a case in such. But there are many that you could likely also name. This was the case with 'notes from the Underground'.
This media entity was formed to rival bigger corporations, whilst realising the need to fill a 'hole in the market', something that broad stroke media had yet to fill. It is important though, to realise that this new media outlet shares a name with, but is not affiliated with, a literary work of the same name. Despite this, the shared name heralded shared goals, that of targeting an educated, upwardly mobile, audience.